About DieHard-Apparel

Since graduating from Arizona State in the early 90's, our passion for the Maroon & Gold has only grown stronger. In March of 2011, we wanted to make an impact by telling a new Sun Devil story. Our goal was to further promote DieHard support of Sun Devil Athletics to local and national alumni and fan bases.

We Began  

In the spring of 2011, we created a Facebook page to interact with like-minded fans. We called the page DieHardDevil. What started with 10 followers doubled to 20, which soon became 50. Our message resonated with Sun Devil Fans and Alumni. Today, we have over 8,000 Facebook fans, and we've grown a following on Twitter, Instagram, and Pinterest. 


A year after we began on Facebook, we launched DieHardDevil.com. With the help of many fans who have each contributed in their own way, the DieHardDevil.com has evolved to include the latest Sun Devil news, interviews and articles, stats, records, and the largest library of Sun Devil photo and video collections anywhere.


Three years later, we translated the spirit of DieHardDevil into Sun Devil lifestyle clothing and merchandise. We cater to lifelong Arizona State fans by offering affordable, exclusive merchandise which highlights the Sun Devil lifestyle. 

    • DieHard Apparel is Officially Licensed Collegiate Product.
    • All T-Shirts are soft, premium quality with original DieHard designs.
    • New products and accessories to come.


    When it comes to DieHard fans, their support for ASU doesn't end when the game clock strikes 00:00. We live and breathe itevery day. 

    Forks Up,

    Mike Howell and Jeff Alba- Arizona State University, Class of '92  Contact Us!